For the last couple of months I’ve been beta testing a new web analytics service called Hotjar.
Hotjar is a “All-in-one Analytics and Feedback – at a fraction of the cost” so you can “See how visitors are really using your website, collect feedback and turn more visitors into customers”
I signed up mostly to try the the ‘Visitor Recordings’ feature, basically it’ll track the users click, scroll and then creates a “video” to emulate the visitors time & interactions with the site. I’ve used this on a few projects now, I found it really interesting to see how users are browsing a site and interacting with an interface I designed.
Hotjar have the most impressive heatmaps I’ve seen, it’s easy to segment by device range and see:
- Click or Taps heatmaps – see what users are interacting with
- Move heatmaps – see where users move their mouse
- Scroll heatmaps – see how far down a page users are scrolling
The screenshot below doesn’t really do this feature justcice, for more insights on how you can use the Heatmaps feature checkout Hotjar’s article 8 Heatmap Tests that’ll reveal real user behaviour.
Over the next few weeks I’m keen to dive into a couple of the other features Hotjar provides including the form analytics and conversion funnels. Find out more at http://www.hotjar.com/