AaronRutley.com

Next level analytics with Hotjar

Posted in Web Development on the 21st of April 2015 by @aaronrutley

For the last couple of months I’ve been beta testing a new web analytics service called Hotjar.

Hotjar is a “All-in-one Analytics and Feedback – at a fraction of the cost”  so you can “See how visitors are really using your website, collect feedback and turn more visitors into customers”

Visitor Recordings

I signed up mostly to try the the ‘Visitor Recordings’ feature, basically it’ll track the users click, scroll and then creates a “video” to emulate the visitors time & interactions with the site. I’ve used this on a few projects now, I found it really interesting to see how users are browsing a site and interacting with an interface I designed.

Heatmaps

Hotjar have the most impressive heatmaps I’ve seen, it’s easy to segment by device range and see:

  • Click or Taps heatmaps – see what users are interacting with
  • Move heatmaps – see where users move their mouse
  • Scroll heatmaps – see how far down a page users are scrolling

The screenshot below doesn’t really do this feature justcice, for more insights on how you can use the Heatmaps feature checkout Hotjar’s article 8 Heatmap Tests that’ll reveal real user behaviour.

Over the next few weeks I’m keen to dive into a couple of the other features Hotjar provides including the form analytics and conversion funnels. Find out more at http://www.hotjar.com/

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